Join the Burris Family!
If you believe you’d be a good fit for the Burris organization in machining, production, quality control, or other corporate areas, you are welcome to submit your resume at any time to firstname.lastname@example.org
Social Media and Content Specialist
The Social Media Content Specialist is responsible for content planning, creation, copywriting, and daily management of social media. Including Social Ads, Organic Posts (FB, IG, Twitter, YouTube), Comment Response, and Reporting.
Content planning, creation, and execution in coordination with Marketing Calendar.
Daily management of social media activities: sharing stories, evaluate and capturing UGC for repost and comment response.
Content Creation: Film, and edit instructional, informational, and educational video on product to be posted on website and social media platforms.
Analytics: Consistently monitoring social performance and providing monthly reporting accompanied by analysis and insights to improve on those metrics.
Social Media Growth: Grow the fanbase and follower count by utilizing industry partnerships, sister company accounts, and by refining a hashtag strategy.
Copywriting: Write short and long form content for social media posts and blog posts. This also includes the technical writing of product description for web pages, manuals and catalog.
DTC Sales: Drive traffic to website and generate sales through our websites. Collaborate with marketing team promotion ideation and implementation.
Ambassador Team Management: Coordinate with existing ambassador team on content, giveaways, LIVE takeovers, and yearly product/promotional materials. Monitor and maximize ambassador’s effectiveness. Scout for potential ambassadors to join the team.
Manage Social Media and Content budget.
Perform other duties as assigned.
Director of Sales – Government, Law Enforcement & Public Service
The Director for Government, Law Enforcement and Public Service will be responsible for complete oversight and management of the channel and responsible for all aspects required to achieve the sales goals including training strategies, product needs and selling requirements. The position will develop and execute measurable sales strategies to effectively achieve sales goals. Key to the overall role will be the ability to clearly understand and articulate the specific requirements for success and product needs to meet those requirements. The Director will take a proactive role in the overall product collaboration ensuring demand and timing requirements are effectively communicated. In this role, the Director will develop and implement specific annual goals for the rep agencies to align with the overall business strategies. The position will also support BDT collaboration projects as required. Having a solid understanding of agency needs while also having an in-depth understanding of the product portfolio and product applications will be critical to the role. The Director will have a deep understanding of agency timing and deadlines ensuring presentations and training are both timely and effective. In addition to agency opportunities, the position will remain engaged and aware of EOM opportunities and effectively communicate the requirements. The Director of Sales for Government, Law Enforcement and Public Service is a critical role requiring both day to day interaction and long-term strategic planning. Strong management, communication and organizational skills are required for success.
Achieve annual sales goals.
Develop and execute sales strategy to achieve growth goals.
Leadership and oversight of the business channel.
Develop specific measurable sales goals for the rep groups to achieve specific sales targets and goals.
Manage key relationships to ensure the brand is well positioned for success.
Manage and conduct sales presentations and product demonstrations to drive sales and awareness.
Communicate brand and sales goals both internally and externally.
Implementation of channel specific advertising and merchandising materials.
Provide market intelligence and competitive analysis.
Manage Gov/LE/PS specific trade shows and events.
Develop new product launch strategy specific to the channel.
Education & Experience:
Bachelor’s Degree in business, sales, or marketing.
Minimum 5 years’ sales management experience.
Minimum 5 years’ sales position in Government, Law Enforcement and Public Service channels.
Knowledge, Skills & Abilities:
Strong leadership with the ability to overcome challenges as needed to achieve sales goals
Strong Microsoft Office specifically Excel, PowerPoint and Word
Strong knowledge of Government, LE & PS dealer direct programs and retail selling environments.
Thorough understanding of conducting Government, LE & PS Agency Demonstrations and working bids through Government, LE & PS Dealer sales.
Strong project management skills; ability to manage multiple projects effectively with limited supervision.
Premium Optics and shooting sports knowledge required.
Strong communication skills with ability to work cross-functionally and manage external agencies.
Ability to travel as required, estimated 50+% of the time.
Strong work ethic, self-motivated, committed to quality and excellence.
Excellent written and oral presentation skills required
Possess high moral compass and integrity