Employment
Join the Burris Family!
If you believe you’d be a good fit for the Burris organization in machining, production, quality control, or other corporate areas, you are welcome to submit your resume at any time to employment@burrisoptics.com
CURRENT OPENINGS:
WEB DESIGNER & SEO SPECIALIST
General Job description
Monitor, update and improve the current Burris websites (Drupal) and webstores (Shopify). Including but limited to: Website Development, Website Design, SEO (content implementation and copy writing), and Blog maintenance. Assist in maintaining brand identity by adhering to corporate branding standards and strategies. Work closely with the Steiner and Burris Sales teams as well as the rest of the marketing team (Media, Social, Graphic, and Brand). Manage the external web agency on the implementation of any major back end web work.
Essential Duties
Web Duties: Design and develop the Burris websites, increase SEO value and improve the users website experience. Increase DTC sales through both the Stiner and Burris webstore (Shopify). Coordinate and consistently update the home page and keep info on the family and product pages current. Coordinate and post blog content to drive traffic and increase SEO value on the websites. Ensure timely and accurate updates of new product content. Manage international portion of website content and coordinate with international sales team to update content in a timely and accurate manner.
Marketing Team Collaboration: Attend weekly marketing meetings and assist in the development of marketing campaigns. Help create giveaways and contests that promote Burris & Steiner and build enthusiasm for both brands. Collaborate in the development of marketing and new product launches in the digital and social spectrums.
Other Marketing Duties: Develop an email marketing program strategy for Burris & Steiner and create regular email blast schedule to promote the product and brand. Scrub current email list and execute an email marketing program with the design help of our graphic designer. Grow and maintain healthy and effective segmented email lists. Segments to include a separate dealer and consumer list for Burris & Steiner brands. Work with Customer Service team to create meaningful customer service content through website FAQ’s. Encourage and promote positive product reviews across all marketing channels. Attend the necessary trade shows and contribute to the staffing of the booth. Write copy for webpages, press releases, e-blasts, user manuals, etc.
Analytics: Provide monthly reports on the Burris & Steiner brand website and Ecommerce performance. Monitor the website usage and trends and adjust accordingly.
Other Duties: Perform specific and delegated duties as assigned by Management. Attend major trade shows as needed. Assist the Marketing department with any minor Apple product or IT based issues. Monitor outdoor publications and track brand product articles. Work closely with Public Relations & Communications agency on various projects.
Performance Measurements: Increase organic ranking on google through SEO analysis and implementing content changes. Drive ecommerce sales through UX design changes and Shopify improvements. Track and show improvement in afore mentioned areas through monthly reports.
Supervisory Responsibilities: Manage Web Agency for any major back end development, work with Public Relations agency on various projects.
education, knowledge, skills, and abilities
Strong understanding and experience with:
-Front End Web Development via platforms like Drupal and Shopify
-Analytically minded and able to create reports from tools like Google Analytics and Shopify
-Web Design: improve visual appearance while optimizing UX
-Drive DTC Ecommerce sales through our website and Shopify webstore
-Utilize SEO software like HubSpot and SEM Rush
-Scrub and manage an email list using a software like MailChimp
-Copywriting ability for email, press release and promotional formats
-Meet deadlines and prioritize projects
-Basic Design Experience: Adobe Suite
-Proficient with Microsoft Office and Apple Operating Systems
-Manage web agency for larger back end projects
Ability to work flexible hours including nights and weekends. Firearms and hunting experience preferred. Ability to lift objects over 10 lbs. on a regular basis. Ability to work in a team oriented environment. Strong organizational skills and ability to think outside of the box required.
Please send cover letter and resume to employment@burrisoptics.com
