Burris Presents: Cowboy Insurance
Experience "Cowboy Insurance," an original film by Burris Optics, taking you to Gateway Simmental Ranch in Lewistown, Montana. Follow Jim Butcher and his sons, Logan and Brock, as they tackle the challenges of ranching in a raw and demanding environment. Witness their efforts during the intense two-month calving season, where they combat unpredictable weather and predators to ensure the safety of their calves.
Burris Presents: Cowboy Insurance Videos
"The whole purpose of family-owned ranching is just having the ability to stay in business." – Jim Butcher
The business of veteran and multi-generation ranchers goes far beyond the P&L sheet. It is an all-consuming job and lifestyle—a 24/7 responsibility that doesn't stop for rain or snow or dark of night. And at no time is that truer than during calving season.From protecting newborns to locating strays and defending the herd against coyotes, "Cowboy Insurance" provides a rare glimpse into the daily life of modern ranchers. Discover how Burris thermal optics have made the Butchers' job more efficient, saving them time and resources.
Join us as we explore the practical applications of thermal gear. Brock, who works the night shift, demonstrates how he uses Burris thermals to protect the calves, monitor the herd, and find lost animals in the dark. While thermal technology improves efficiency and equipment durability, being a cowboy is never easy—and that's exactly how they like it.
Don't miss the debut of "Cowboy Insurance" on the Burris Optics YouTube Channel premiering on May 29 (Memorial Day) at 5:00 PM EST. Subscribe and like today to stay updated on the film's release. Immerse yourself in the real-world challenges of ranching and witness the impact of Burris thermal optics firsthand.